We create and optimize the content in alignment with the predefined marketing goals and this is what we call as content marketing. Regardless of medium- online marketing or journalism, content is required in every field. So content marketing is not just limited to online industry.

 

For online marketing, content is the start point of customer’s interaction. So it has to be highly relevant and interactive. Engaging content helps to gain the insights from the consumer market and helps the companies to leverage on the information so collected. We practice the principles of good content marketing to create value for your business.

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[icon_box image_icon=”1955″ layout=”layout_3″ box_title=”Strategy Development” add_animation=”true”]Content marketing requires a strategy. We look into the reasons to start content marketing for the business and once we have the sound reasons, we study the customers’ behaviour online to make a strategy.[/icon_box]
[icon_box image_icon=”1956″ layout=”layout_3″ box_title=”Organize the Content” add_animation=”true”]Content  is not isolated from other functions such as marketing. Content creation is a collaborative exercise. We organize the content that lies with our writers and also the one which companies already have with them.[/icon_box]
[icon_box image_icon=”1957″ layout=”layout_3″ box_title=”Content Sharing ” add_animation=”true”]All the content which has been created and organized is meant for sharing. We fix the calendar for sharing the content. The calendar includes date and time when content is posted and the medium on which it must be posted.[/icon_box]
[icon_box image_icon=”1958″ layout=”layout_3″ box_title=”Content ROI Measurement” add_animation=”true”]ROI can be calculated for any marketing activity including the content marketing. We use blog metrics, lead generation metrics and many other content measurement tools.[/icon_box]

Know all About Local SEO Ranking Factors

Physical local address on website, area code and quantity of local reviews, nothing can be ignored

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