For quite sometime things were getting transparent with organic traffic plunging in good proportion but with the most recent update it see
ms that a new suspicious spam player must be on the list of miscreants. Many of the big SEO communities along with Google tracking tools whispered strong signs of an Google ranking algorithm being present.
Digging deep we could find that these updates focused more on link based core of the algorithm. The funny part is because Google’s Gary Illyes, who had suggested that al updates must be named “Fred” is why this update was also named “Fred”.
Moreover, disturbances in the “Black Hat SEO” community further confirmed the scene of an link algorithm in the play. There were algorithm updates that had been brought in February but Google refrained from confirming ant of them. Although this hasn’t stopped us from letting them know about the major shifts caused due to such algorithms. Alterations were notable in many of the automated tools which rather made its interpretation strong of an algorithm being present. Although there are good number of signs that there have been changes Google is yet to confirm for any changes being made.
For now we have excerpts of conversation
From Twitter with Gary Illyes stating that they have on an average 4 updates a day. Even with Google’s constant denial from their side with the transformation that all are experiencing one can be sure that there have been changes whatsoever it may be. Still it is too early to say whether it’s a link related update or a content related one.
There have been references to many small and big websites that have been experiencing high and low surges in traffic. It is upto us to now see has this update favored the low quality content who are looking to get Ad revenues or is this something that has been rolled out for the benefit of the users.